New Ship, New Shows, New Vibes—Meet Brilliant Lady

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Posted on 04/08/2025

Brilliant Lady is arriving with a shipload of new entertainment options. 

Get ready to be entertained! With a bevvy of new cruise shows — plus a show so good, we sent it for a run on dry land — Brilliant Lady’s North American itineraries are here to provide the change of pace you’ve been craving this year. 

You may have heard — there’s a new kid in town (kid being “ship,” and town being “North America”). Our Brilliant Lady is hitting New England this fall and, along with her spate of gorgeous autumnal itineraries through the Northeast and Canada, she’s arriving with a wave of exciting new entertainment. 

We’re upping the ante on cruise entertainment 

Virgin Voyages is already swimming in awards for cruise entertainment from USA Today, Travel Weekly, & more trusted travel publications — but we didn’t let that stop us from raising the bar. This slate of new shows — developed with valuable Sailor feedback in mind — broadens our offerings and guarantees a pastime for every taste (and every night you spend on board). More than a dozen happenings and events are coming your way, including: 

A cruise entertainment revolution with staying power 

This lineup isn’t just a one-time reveal. It’s a revolution. It’s the manifestation of feedback from thousands of Sailors who asked for more comedy, more music, and more genuinely immersive storytelling to accompany them as they sail with us from port to port. Brilliant’s longer voyages — whether they take Sailors from NYC to Bermuda or Seattle to Alaska, for 5 nights or seventeen — call for shows that unfold alongside your journey. So we crafted an absurdist time-travel musical, a murder mystery that makes you a part of the action, a gameshow starring the Happenings Cast, & more diverse and sophisticated offerings that complement the undefinable ambiance of our voyages. And don’t expect a curtain call anytime soon — the evolution continues, as we keep setting out to prove that Virgin Voyages evolves with you, not just for you. 

Unique, boundary-pushing entertainment for the journey 

The Virgin brand has high production quality in its bones, thanks to its Virgin Records origins — and Virgin Voyages is no different. One of the reasons Sailors love our adults-only ethos is that it allows us to keep things on board somewhat high-concept. The shows we develop for sea are done in collaboration with some of the world’s hottest producers and theatrical minds. The result? Shows that win awards across the industry and even earn such high praise, we send them to land — like we did with Duel Reality, our dazzling Romeo & Juliet retelling set in the frame of a circus spectacular. 

Safe to say, Brilliant Lady will be no different. Well, she’ll be somewhat different, in that every new show on board has been created specifically for her and won’t walk the plank to other ships in our fleet. But the attention to detail and quality Sailors love and expect from our onboard entertainment will remain consistent. 

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